Wednesday, 23 May 2012
JO MALONE: THE ENGLISH GARDEN
Gardens are something of a British obsession, and are naturally a major source of inspiration for fragrance brand Jo Malone. To celebrate Chelsea in Bloom, Jo Malone has decorated its Sloane Street store with a sumptuous jubilee-inspired floral display (fresh, gorgeous and on show until 26th May), but in a rather less temporary initiative, Jo Malone has also announced the first of an ongoing series of projects to support charities that use gardens to bring beauty to urban spaces.
The inaugural programme is with Thrive, a UK charity which aims to harness the therapeutic powers of gardening to help change the lives of disabled people, creating something above and beyond a simple garden. Jo Malone will fund Thrive's regeneration of London's largest gardening project - the Old English Garden in Battersea Park. Chelsea Flower Show medal winner, Sarah Price, who honed her skills as a gardener at Hampton Court Palace, has created the garden design and the garden will be developed by a team of trainee gardeners living with physical disabilities or mental health issues.
The Old English Garden, when complete, promises to be a beautiful, romantic, scented space for all the community to enjoy: work is well-underway and by mid-to late summer, should be in its full pomp. As Sarah Price says, “Gardening is good for the soul. It slows you down and forces you to listen to nature.Thrive understands this and their work in promoting the restorative power of gardening is inspirational."
Old English Garden. Cared for by Thrive. Supported by Jo Malone Limited. See updates on the Jo Malone Facebook page.
Thrive Registered Charity No. 277570