But much as it's fashionable to moan about it, it's hard to avoid, and if you're in a relationship it's even harder to ignore. Mr Trefusis pretends not to set great store by it, but woe betide me if I've not made the effort to even get some kind of fancy card.
However, I do think that great romantic gestures involving complicated combinations of mystery journeys and treasure hunts and boutique hotels and flowers and handwritten poetry and specially devised champagne cocktails are best reserved for the bigger occasions - I'm happy to make a big deal out of a birthday or of a particularly notable anniversary, but Valentine's Day? Well, I think it's enough to mark the occasion. Or perhaps that's just me, comfortably taking Mr Trefusis for granted after nearly seven years of marriage.
I'm not alone in not really having a clue what to buy - I think men are quite hard to buy for at the best of times. Anyway, here are a few things that answer the brief of those who have asked me for my opinion on the subject....The images should click through to the online retailers and all items should be available for delivery on 13th February (if you're quick).
For Foodies
A friend of mine knew he'd met the woman he wanted to spend the rest of his life with when she bought him a copy of Larousse Gastronomique for their first Valentine's together. It's the ultimate encyclopedia of gastronomy and one no enthusiastic amateur chef should be without. The 2009 edition is available from Amazon for £33 - not exactly a snip, but it is the foodies bible.

I thought this box of treats from Rockett St George has a heart shaped cheddar cheese and cheddar and rosemary crackers and vintage beetroot and apple chutney. It's unashamedly romantic but without being mimsy or twee. £30

Scent
I've written about Ormonde Jayne, the Bond Street perfumery before - their signature scent, Ormonde Woman is a thing of utter deliciousness, and uses rare and unusual ingredients to create a scent that's as compelling as it is individual. The partner scent, Ormonde Man, is every bit as good as its female counterpart - it has many of the same intriguing notes, but in a more masculine composition. I think it's undeniably sexy, whilst still being very subtle.
Ormonde Man Eau de Parfum 50 ml spray £68

Guerlain Habit Rouge. Available in most department stores. Priced around £39
On Valentine's Day of all days it's perfectly acceptable to go with the whole heart thing - this keyring from Ettinger comes in a range of colours, including red, but I think even a very blokey bloke could get away with this (Mr Trefusis will no doubt contradict me). Heart key-fob, £30

And this tiny photograph frame is also rather sweet - again it comes in several covers including a more masculine tan or black. A little bit schmaltzy to give it with a photograph of the pair of you already in it, but hey, it is Valentine's Day. Double heart frame £45.

And this tiny photograph frame is also rather sweet - again it comes in several covers including a more masculine tan or black. A little bit schmaltzy to give it with a photograph of the pair of you already in it, but hey, it is Valentine's Day. Double heart frame £45.

Bill Amberg creates some of the most beautifully crafted bags and briefcases around - I've written about his fabulous medicine bag before, but this simple, elegant and practical laptop case strikes me as being a thoughtful gift. The picture doesn't really do it justice - I think it looks very much better without the shoulder strap.
According to the website, it's on sale too - usually priced at £445, it's available between £134 and £267 depending on the style.

This uber-cool skull pashmina from Alexander McQueen wouldn't do for Mr Trefusis at all, but it would definitely float my hipster brother in law's Valentine's Day boat. McQueen's skull signature has become something of a design icon, and whilst the pashmina isn't cheap at £220, it's not something that will be a one season wonder.

This uber-cool skull pashmina from Alexander McQueen wouldn't do for Mr Trefusis at all, but it would definitely float my hipster brother in law's Valentine's Day boat. McQueen's skull signature has become something of a design icon, and whilst the pashmina isn't cheap at £220, it's not something that will be a one season wonder.
If your inamorato is bookish, one or other of these leather-bound Penguin Classics is sure to suit - The Great Gatsby or Brideshead Revisited would be my choice, but there are six to choose from, each priced £30.
Love poetry is a Valentine's Day classic - you don't tend to find much Pablo Neruda in the anthologies of love poetry, but I think his lines are amongst some of the most beautiful written, even in translation. Isn't 'Twenty love poems and a song of despair' a wonderful title for a collection of poetry?


Unashamedly romantic


For intellectuals and classicists, Ovid still cuts it. It's also very quotable - 'Love will enter cloaked in friendship's name' and 'if you would marry suitably, marry your equal' still ring true today.

Unashamedly romantic
Don't eschew the hearts and flowers stuff - this print from Bianca Hall 'Life would be rubbish without you' looks pretty wonderful framed (also comes as a card, or as a ceramic tile). £40

And if you live in the kind of house that is made only more comfortable by the addition of more cushions, these from Graham and Green are rather nice. Jan Constantine cushions from £65


And if you live in the kind of house that is made only more comfortable by the addition of more cushions, these from Graham and Green are rather nice. Jan Constantine cushions from £65
